
Culture
The "northernmost" landmarks are working institutions
- The post office, a family home, the school and the police station all genuinely function and welcome visitors
- The village stele at Shenzhou Beiji Square is the finish line of the "finding north" ritual — nearly everyone poses here
- The days around the summer solstice are designated the Aurora Festival (White Night Festival); playing chess or ball games at midnight under the pale sky is a real local custom
- The "coldest extreme in China" branding and aurora tourism drive a whole seasonal economy here, though the marketing outpaces the actual odds



